Last Updated: February 25, 2025 | Provide Feedback

Popular, Scholarly, Trade, and Gray Sources

Conducting research may require finding information from a variety of sources. Knowing the difference between source types can help improve and speed up research efforts.

Use the drop downs below to learn about each source type. The chart at the bottom of this page offers an at-a-glance comparison.

newspaper graphics 

> Popular

Example: Wall Street Journal

The Wall Street Journal is a newspaper written for the general public to inform, persuade, or entertain. Some sections may be more business or lifestyle focused, but writers may not be experts in the field in which they write. Cited sources are normally hyperlinks within the text. Content is reviewed by editors before being published.

Popular sources include:

  • Newspapers
  • Fiction books
  • Blogs
  • Magazines

graduation cap icon 

> Scholarly

Example: American Journal of Nursing

The American Journal of Nursing is a scholarly journal written for and by academics and researchers in that field to share ideas and research. Articles are reviewed by experts. Sources are formally cited in the text and include bibliographies at the end.

Scholarly sources include:

  • Scholarly journals
  • Academic Books

journal icon 

> Trade

Example: Computerworld

Computerworld is a trade publication written for professionals who work in computing. Articles are written by professionals or journalists who have experience in the field. Sometimes sources may be cited, but often hyperlinks are used within the text. Content is reviewed by editors and working professionals.

Trade sources include:

  • Industry-specific journals
  • Professional association newsletters and magazines

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> Gray

Example: George Mason University theses and dissertations

Gray literature includes a range of sources that are published in-house. For example, theses and dissertations are written by graduate students who have researched extensively in their fields. These works will be long and heavily reviewed. Sources are formally cited in the text and include bibliographies at the end. Gray literature may also include graphics and other ways of displaying information.

Gray sources include:

  • Theses and dissertations
  • Government reports
  • Conference proceedings

Criteria

Popular

Scholarly

Trade

Gray Literature

Purpose (Intent)

To inform, entertain, or persuade about current events or popular opinion and to make money

To inform, report, or make available original research, promote scholarly communication, or advance knowledge

To provide news, trends, or practical information or examine problems or concerns in a particular field, trade, or industry

To disseminate research quickly or respond to a public issue

Audience

General public

Scholars, researchers, and students of specific discipline or field

Practitioners of a particular field, trade, or industry

Professionals and researchers in the same field or industry and/or policymakers

Creator

Professional writers, journalists, freelance writers or creators that deal with a variety of topics regularly

Scholars or researchers with extensive credentials and experience in the specific discipline or field and usually associated with a university or other organization

Professionals or freelance writers or creators with experience in a particular field, trade, or industry

Individual scholars, government agencies, non-profit organizations and institutions, businesses, and think tanks but not through traditional publishers

Language (Tone)

Entertaining, non-technical language

Specialized terminology or jargon from the specific discipline or field

Specialized terminology or jargon used in the field or industry

Specialized terminology or jargon used in the field or industry

References

Sources rarely cited

Sources always cited

Sources occasionally, but not usually cited. This depends on the publication.

Sources are typically, but not always cited

Accountability

Content not evaluated by experts in the field; often published or produced by commercial organizations

Usually reviewed and critically evaluated by a subject expert or board of subject experts (peer review); published or produced by a scholarly organization or society (university, association, commercial enterprise, etc.)

Content may be evaluated by experts in the field; often published or produced by a trade association

Expert review differs for different kinds of gray literature. Many may not be reviewed at all

 

Download More Information

For additional information about each source type, use the links below to access an accessible, printable PDF:

More Resources

If you have questions or need more help try Ask a Librarian or explore the subject guide for your discipline. Use the button below to download an accessible, printable PDF of this tutorial. An accompanying quiz for this tutorial is available on Canvas Commons. See Finding & Importing Library Content on Canvas Commons for help with adding library content to your Canvas course.

Creative Commons License Types of Sources by The Teaching & Learning Team is licensed under a Creative Commons Attribution 4.0 International License.

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